Who's Managing YOUR Career?

HINT: It's not your employer

Accelerate your career by shining a light
on your unique expertise

Career Strategy | Personal Branding | Thought Leadership

Accelerate your
career by shining
a light on your
unique expertise

Career Strategy
Personal Branding
Thought Leadership

Stop dreaming about where you want to go.
Start positioning yourself to get there.

Ready to play bigger? Increase your impact? Grow your reputation? If so, we can help you define where your abilities and ambition meet. And then, work with you to create a magnetic brand right there. One that elevates your career and attracts the right opportunities, people, and roles.

You're invited to create a
Magnetic Brand for your Career

Strategically showcase the expertise that will take you where you want to go

Your career is bigger than any one job, role, or employer.
Your career belongs to you. You own your expertise and unique abilities.

Join our 10-week Magnetic Branding bootcamp to sharpen your internal clarity and external brand with help from career and communications experts. Here's how we'll write your next chapter together:

Your career is bigger than any one job, role, or employer. Your career belongs to you. You own your expertise and unique abilities.

Join our 10-week Magnetic Branding bootcamp to sharpen your internal clarity and external brand with help from career and communications experts. Here's how we'll write your next chapter together:

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Unique Value

When do you shine brightest?

We start by uncovering the strengths, passions and hidden expertise within you. At the place where your interests and talents come together, we’ll find your special spark and professional superpowers.

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Future Vision

Where do you want to go?

Next, we determine where you want to go and understand how your unique abilities can help you get there. We’ll explore what playing bigger looks like for you. Once you have a vision for the future, the pathway there becomes more clear.

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Brand Clarity

What will you be known for?

We’ll help you create the foundation of an authentic, inspiring, magnetic brand that showcases your expertise and future vision. You’ll crystallize what you want to be known for and how to express it.

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Communicate

Who will you inspire?

Together, we’ll tell your story everywhere it needs to be heard: career conversations, LinkedIn, resume, and thought leadership articles that bring your brand to life. As a bonus, we’ll share techniques for growing your reputation through speaking engagements. Get ready to shine and get noticed.

Your career is your business. Why not run it like one?

You Can Manage
Your Own Career

But you don't have to do it alone

Every step of the way, you’ll have guidance and support from a career dream team. Meet your support team:

Career Coach

Your coach will guide you through our proven process, helping you clearly define your unique abilities and expertise, develop your career roadmap, and discover “what you want to be known for.” This clarity will be a North Star to guide your career long term as well as a confidence boost for your very next career conversation or interview.

Writing Team

Our talented writing and editing team will make sure that your new insights flow smoothly into your written materials and show how truly awesome you are. This includes your LinkedIn profile, thought leadership articles, and positioning yourself for your next move on your resume. We will also help you develop a go-forward content plan.

Mastermind Group

You are invited to attend weekly virtual mastermind sessions with a group of like-minded peers. This powerful network will be a great sounding board as you tune your story and plan your next chapter, as well as a group of fans ready to amplify your posts and articles.

Communications Experts

Interested in exploring how to extend your thought leadership and executive presence further? Gain actionable tips and strategies from guest speakers who are experts on PR, speaking engagements, and executive communications.

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How the logistics work

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You’ll be surrounded by support at every step of that way. Specifically:

  • 1:1 Coaching:  Your Career Coach will be your primary guide and will stay with you from start to end of the program.  
  • Online Exercises: In between coaching sessions, you’ll be working through foundational career assessment and brand development steps via our online coaching portal. 
  • Group Support: We encourage you to join our LinkedIn group for peer support and networking, and attend weekly group sessions where you’ll have the chance to get feedback from others in a safe environment and hear from expert guest speakers.  If you can’t join the group sessions live, recordings will be available. 
  • Writing Services: You’ll also be working closely with our writing team via email and, when needed, via phone or zoom. 
  • 1:1 Coaching: You’ll be able to schedule time with your coach when it’s most convenient for you during business hours or just after.  We offer different options for the frequency of those sessions based on your unique situation and needs.
  • Group Sessions:  The group sessions are held on Thursdays afternoon (1:00 pm pacific, 2:00 pm mountain, 3:00 pm central, 4:00 pm eastern).  All group sessions will be recorded and viewable at any time during the program. 

This 10 week program can be started whenever the timing works best for you.

Steps 1-3: Through expert coaching, guided exercises, and insightful assessment reports, we will uncover your talents and passions and do some forward-looking career planning. With that context, we’ll help you develop an authentic, magnetic brand statement that will serve as a north star for your career.

Step 4: We will then help you express your Magnetic Brand messages to others. Based on your career situation, goals and bandwidth, you’ll choose whether to focus on some or all of the below areas. 

  • LinkedIn profile & resume – We’ll provide detailed guidance, editing, and design support to bring your market positioning to life
  • Verbal story – Through thoughtful exercises and opportunities to practice, you’ll prepare to confidently and crisply share your expertise, accomplishments and future vision during career conversations or interviews.
  • Thought leadership – Our writing team will work with you to develop a forward-looking content plan and will help you write or edit the first 1-3 posts/articles. You’ll also learn how to amplify your content so more people will see it. If you’d like to continue to work with the writing team after the program ends, you’ll be able to do so at discounted program graduate prices.

Bonus!  Speaking Engagements – A guest speaker will share strategies and tips for securing speaking engagements and help you decide if doing so is a priority for you.

This is an online program that can be done from any location.  We’ll connect via phone, Zoom, a coaching portal, and a LinkedIn group. 

We have a few different package options available with varying levels of support. Please book a complimentary consultation to explore what might be right for you.  The consultation will give us both a chance to assess the fit and answer any questions you might have.

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When experience, knowledge, intuition, and ambition all point in the same direction, it creates a magnetic property.

When experience, knowledge, intuition, and ambition all point in the same direction, it creates a magnetic property.

Intrigued? Let's Talk!

Intrigued?
Let's Talk!

ANC

Allyson Campa, Career Coach

I’m a Certified Career Management Coach, and I’m here to help you uncover your superpowers!
My coaching draws upon decades of experience in the tech industry, where I hired hundreds of professionals while in marketing, product management, and executive roles.
In those roles, I learned the art of positioning products around their compelling differentiators. This program leverages those powerful techniques, along with insightful career assessment tools and communications experts, to help you stand out and drive your career forward.
I invite you to book a complimentary consultation to explore if the Magnetic Branding bootcamp is right for you.